is an enormous area, which involves the different actions you have to take to get your site to rank well in search engine results. These actions will include visible changes you make to your site, and things you have to do that cannot be viewed on your web pages. The reason search engine optimization is so important is that if you do not get it right, your site will probably possess no visitors at all unless you pay for advertising.
The only approach to get regular free visitors to your own website is to have pages that are returned on the first pages of search engine results. Websites featuring in the top three places receive many times more visitors than any outside the top three, and if your site is just not in the top thirty results, you might as well not be in the very best thousand.
To be in the very best results, your web pages must be optimized for words and phrases that people are seeking for, and you need to ensure that the major search engines see your web site as an ability in these types of areas. That is an extremely crude approximation of what's actually an extremely complex procedure, but it's usually accepted that this is more or less the chief thrust of what Google does.
Judging the relevance of your site is pretty clear-cut matter of analysing the information on your web site. But how does Google determine which websites are most important? A very great, and crucial question. What the men at Google desire to see is a web filled with interesting websites, packed with useful advice. They make the reasonable assumption when a site is an excellent one, webmasters from other websites will link to it to help their particular visitors. Thus one of Google's major measures for the importance of a site is the quantity along with quality of links from other websites that are pointing to it.
Quantity is self explanatory, but quality is a significant point to understand. A hundred links from unrelated sites that Google doesn't consider important will probably be of less worth than one link from a website that Google ranks
very highly and which covers a topic closely linked to your website.
You will find many other facets and details involved in search engine optimization, but the majority of the detail is concerned with the main points I've outlined - having the correct search terms on your own page and receiving enough of the right kind of links pointing to your site.